However, like most things in life, Captcha comes with its downsides.Įsteemed UX Designer and Digital speaker Harry Brignull said: Plus, as SPAM can be the gateway to fraud and phishing, it’s estimated it accounts for global losses of tens of billions of dollars. This ‘electronic waste’ can take someone 5-6 hours every month to dispose of it all. Without Anti-Spam protection in place, a person who is active on email (The receipt of 10 emails per week qualifies as active) can receive up to 160 SPAM emails EVERY SINGLE WEEK! Demonstrating to customers that you take security precautions seriously when it comes to sensitive information.Preventing comment spam in the form of advertisements and unsolicited messages.Protecting website registration from receiving useless information and bot accounts.It’s free, easy to install, and provides websites with an extra layer of security in 3 areas:
What are the Pros and Cons of using Captcha?Ĭaptcha is quite effective as an anti-spam tool. Most importantly, the information should enable you to achieve the right balance between keeping your web-estate and customer data safe, whilst simultaneously creating an enhanced user experience and protecting your conversion rate.Īs user experience is a key component of your brand, it’s a job you want to get right. If you read this article, you’ll understand what should work best for your web form optimization, your customers and your business operation as a whole. Luckily for us, as technology advances, so do better iterations and alternatives to Captcha. On the one hand, we know it detracts from the User Experience (UX) as consumers don’t like it.īut on the other hand, Captcha is a great way to protect privacy and provides a web experience free from the usability issues that SPAM creates. In this sense, CAPTCHA poses a dichotomy for both form designers and web business owners alike: So even though CAPTCHA is a source of irritation to web users, it’s actually here to save us from a life spent deleting hundreds of SPAM emails and keeps our personal data safe from those out to manipulate it for their duplicitous gain.
At its worst, SPAM can result in bots swamping your systems, causing severe operational issues within your website and back-end as well as increasing the risk of fraud and other criminal activities. It blocks up your eCommerce team’s inbox distracting them from addressing genuine sales enquiries or other revenue generating duties. In internet terms, SPAM is the devil’s work. It was designed to save our websites, and the forms within them, from being inundated by SPAM. Captcha stands for “Completely Automated Public Turing test to tell Computers and Humans Apart”.
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